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I would just call them EA store items, items which a good percentage of people who play TS3 don't have in their games.
This is a really cute house and I'll probably download it, but I would much rather download houses without custom content, whether it be from the EA store or from another site, even if it is MTS. The reason is because I don't want to spend who knows how much time downloading and placing in my game all the extra files. If I have CC in my game I want to use in the house, I can add it after the house is in my game.